Retail shop renovation
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Attract more customers with a quality retail shop renovation and construction project
A retail shop renovation and construction is a potent tool to boost sales and expand your customer base. While an office refit may primarily be centred on providing an ambient atmosphere for staff, a store remodelling has to focus on customers, although it’s worth bearing in mind that shop assistants who are able to enjoy their place of work will provide a higher level of customer service.
If you run a retail business, you might be wary of the cost of a shop renovation, but a new-look retail store construction can prove to be a shrewd investment that will repay you handsomely, provided you plan the project carefully with the guidance of store renovation experts.
A little research before work begins will go a long way to ensuring your new shop stands out from the crowd and pulls in shoppers willing to part with their cash for a quality product. Have a look at what similar retailers have done with their shops, and which of these elements would work well for you. Be mindful, however, of differences in the amount of space available in your store compared with the outlets you’re looking at. What ticks all the boxes for one space, or for one group of customers, may not be the ideal solution for your business.
Besides any restrictions on use of space in your shop, consider location of restrooms, the type of products you’re selling and how you want to present them to the public, and the sort of customers you want to attract.
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Evoking the right mood
A retail renovation has one overriding goal: to impress customers and persuade them that your new, welcoming, modern store is the place they want to keep returning to when shopping. Your shop makeover also provides a great opportunity to enhance and reinforce your brand image/company culture in the hearts and minds of both customers and employees.
How you go about this, as you liaise with your retail store renovation contractor, will depend on what you’re selling. If you’re running a food outlet, for instance, you’ll want to create a no-nonsense space, designed to allow a logical placement of your products; if you own a toy store, a more relaxed, child-friendly, fun atmosphere will be most appealing to your customers.
The mood you evoke among your patrons is a crucial factor in motivating them to make a purchase and keep on returning to your store. Door placement, ceiling design, and flooring material all have a big impact in reflecting your company culture/brand distinctiveness, and your retail shop renovation and construction specialist can be a great source of inspiration here.
Overall, your retail renovation should suggest success and expansion of the outlet, while giving customers a better shopping experience than that provided by your business rivals. For your staff, working in a well-designed modern store will strengthen team morale and present an appealing aspect to new job candidates.
Themes, colour, and lighting
Creating an appropriate theme for your retail store renovation plays a big part in providing a pleasant experience for customers. To set the right mood, think carefully about your choice of paint colours, and, depending on your type of business, consider introducing brand-related props such as cartoon statues. If you run an antiques shop or other retro-focused outlet, a vintage design structure could well be the order of the day.
The layout of your store is another critical element in your shop renovation and construction. Smaller retail outlets tend to go for freestanding walls to create an impression of separate spaces; others choose a more open design so customers can view the entire space as they walk into the shop. The most important aspect of your store layout is that it’s easy for customers to navigate as they go about their shopping.
In tandem with your colour scheme, lighting is a major player in the mood-enhancing stakes and can also be used to highlight specific spaces or products. Your design and style choices with lighting are numerous, from track illumination and pendants to recessed or built-in features. You might consider ambient lighting for the main areas, with spotlights to emphasise specific features or products.
Pulling in customers
Before your customers can appreciate your new-look store in all its glory, you have to get them through the doors, and the type of entrance you install is important in encouraging them inside. A customer’s shopping experience can be enhanced right from the start by, for example, using revolving or automatic doors. A large supermarket will have big automatic doors to facilitate the exit of their customers with carts laden with groceries.
The bottom line is that when choosing doors, determine what psychological message you want to transmit to the public.
You can increase your chances of getting customers into your store by creating an inviting approach to your shop, leading to an attention-grabbing storefront. Guide people into your store with a paved walkway, covered with a decorative, retractable awning, which will provide shelter in bad weather.
Incorporate a large display window in your shop renovation so you can showcase your wares – maybe along the lines of seasonal themes – and attract the attention of passersby. You could also think about installing TV screens in your storefront design to advertise the products you sell.
Now you’ve pulled in patrons, with your eye-catching storefront, the correct placement of the various components of your shop remodel is vital in turning footfall into sales. Make the best use of your available space to allow customers to move about freely so that their shopping expedition doesn’t become an ordeal; don’t try to cram too much merchandise into a small area; and position your point-of-sales systems in a logical way that’s convenient for your customers.
3 ways to drive down costs of a retail store renovation and construction
- Keep a sense of perspective. A retail store renovation rarely entails a total demolition job. You can save money if you can keep existing electrics, plumbing, load-bearing beams, and phone/broadband wiring intact.
- Establish a timeline. Find an experienced retail store renovation contractor with a reputation for meeting deadlines and keeping within budget. This is essential to minimise the project costs and lost sales caused by interruption to your normal business activities.
- Consult your staff and customers. These are the people best suited to tell you what your retail renovation should achieve. Getting it right from the onset will avoid costly changes later.
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Why choose Kepha Design and Contracts
We take ownership of our actions by taking responsibility.
The reputation of Kepha Design and Contracts in Singapore as a retail renovation and construction professional speaks for itself. While providing the highest quality of design work, craftsmanship, and materials, we can help you stay on budget and meet deadlines, while striving to ensure minimum disruption to your business throughout the entire store remodelling.
We’ll also take care of all the paperwork when it comes to regulatory permits and the like.
Kepha will liaise carefully with you to ensure your shop renovation provides a motivational environment for your staff and an inviting space that your customers will want to return to time and time again.
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If you wish request a cost estimate, or want to find out more about the services we provide, or just have a question to ask, you may contact us in any one of these 3 ways. We'll respond to you within 3 working days.